As our clients’ marketing partner, we help them with marketing-related problems and provide support for finding solutions through data-based consulting and meaningful CX (customer experiences). We provide one-stop support services ranging from formulating strategy proposals with CRM diagnosis using our independent frame to setting KPI, implementing measures, and verifying results.
For management as well as frontline staff, we provide solutions from a data aspect for a wide range of marketing issues. Combining multiple fields including customer data analysis and other statistical analysis, artificial intelligence (AI), and marketing research, we visualize and analyze internal and external environments. To do this, we utilize a diverse array of data such as ID-POS, GIS, statistical information, and action logs obtained from various customer touchpoints.
To impress and inspire customers, creativity is essential. Through a diversity of measurable customer touchpoints—DM, Web, apps, social media, e-mails, in-store tools, etc.—we present proposals for creativity to provide meaningful CX (customer experiences). Furthermore, as a creative center we provide one-stop support ranging from creative campaign planning to year-round operational services.
Marketing technology must be utilized in order to provide meaningful CX (customer experiences). Accordingly, we provide comprehensive support not just for the installation but also for the operation of systems for optimally implementing data utilization and CRM content distribution, including introducing platforms for centralizing customer data, designing analysis dashboards, and MA operations.
Operations We provide support for marketing campaigns combining a variety of customer touchpoints-websites, DMs, social media, mobile devices, and apps, . From designing operations for campaigns utilizing customer data to actually carrying out operations, we support our clients related to marketing operations, leading to ultimate results.
Through our independently developed POS data analysis service “MD Partner,” we provide a POS data and ID-POS analysis package (trend analysis, store comparison analysis, and single item ranking analysis in 52 weeks). Providing analysis results for retailers, wholesalers, and manufacturers to use in working out merchandising strategies with a shared awareness improves sales floors, product lineups, and pricing policies.
E-commerce has become an essential sales channel. With regard to clients’ e-commerce businesses, we provide agency services for store manager duties, sales data management, and inquiries/contact services, providing support for total e-commerce operations.
We supply the Japanese-language version of the DCFM* e-learning program accredited by the DMA ([American] Data & Marketing Association), which operates under the [American] Association of National Advertisers. Those who pass the completion examination after taking the basic module can receive accreditation as a certificate holder. *“DCFM” is the abbreviation of “DMA Certified Fundamental Marketer”.
Since the company’s establishment, we have been consistently providing support for our clients’ marketing activities. By transforming our diverse marketing knowledge and skills based on our track record spanning more than 30 years into educational resources, we provide support for clients’ in-house training and marketers’ skills improvement.
We are a recognized awards winner in the Japan Post’s Direct Mail Awards, the largest direct mail competition which evaluate the advertisement strategy of direct mail. We won a Bronze at Caples Awards in 2016, the first Japanese company to celebrate its achievement, who also won DMA International Echo Awards in 2014 and 2015. We specialize in strategy planning, targeting, timing and offers that all reflect in creativity and the results.
